Africa Travel Week

The little town of Franschhoek welcomes back visitors

Here’s a thought. Where would you travel to first when all travel restrictions have been lifted? Book your long-overdue international trip, or better yet exploring the beauty of this country we call home?

Whatever you’re looking forward to its about embracing our new normal and adjusting to different experiences. One of these being slow travel. Less than an hour’s drive from Cape Town, Franschhoek – a little piece of heaven tucked between mountain ranges – is the epitome of slow travel.

After being cooped indoors for such a long the outdoors is calling out to you to explore its magnificent splendour. Franschhoek has a plethora of outdoor offerings suited to all levels. These include scenic hiking trails in the Mont Rochelle Nature Reserve or La Motte as well as trail running along the Berg River Dam. 

Home to some of the country’s leading wine producers, a visit to any of the wine farms is guaranteed to offer you a truly tranquil experience. With most of the farms within close driving distance you have the choice of experiencing one for the day or a few more. Tailor make your slow wine experience to allow you time to sip and savour the wines on offer whilst taking in the majestic views of the valley. 

What would a slow travel experience to Franschhoek be without a culinary spoil. Regarded as South Africa’s Gourmet Capital, our valley is home to a range of foodie experiences, which range from five-star to casual dining. Whatever your choice, there will be no pressure to eat and leave, but rather dine and stay. Our chefs are passionate about sustainability, sourcing only the best local produce for you to enjoy.

One of the valley’s unique characteristics is that being known as a village automatically prepares you for a tranquil experience. The main road, dotted with restaurants and specialist independent-owned boutique shops, is a haven for a leisurely Franschhoek  experience. Shops include boutique fashion and jewellery studios, world-class collections of artwork, speciality deli’s and wine retailers, interior design shops as well as interesting bric-a-brac to browse through.

Instead of planning a day trip to Franschhoek treat yourself to an overnight or (even better) a weekend retreat. Whether it’s a luxurious boutique hotel, quaint B&B or tranquil self-catering abode, your slow escape is guaranteed much-needed food for the soul. 

We look forward to welcoming you back to our beautiful valley where you are guaranteed to return home rejuvenated after your slow travel sojourn.

For more information on Franschhoek’s range of experiences, visit

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.