Africa Travel Week
Vinkies Tourism Enterprise copy

ATW Podcast

Vinkie’s Tourism Enterprise – Tour Operator

Martha van der Westhuizen opened Vinkie’s Tourism Enterprise, an eco-tourism venture, this year. The company looks to offer traditional bush experiences on the ǂKhomani San farm of Witdraai. Guests can enjoy guided day trips and heritage tours all while staying in tented bush camps. Vinkie’s Tourism Enterprise will tailor-make tours with care and attention to detail.  

Q&A with Martha van der Westhuizen 

How did the idea for your business come about?  

I was working as a tour guide since 2004. 

Who is your ideal customer and why? 

International groups. 

Why do you offer the very best experience/product for your customers? 

It’s a unique Kalahari bushman experience. 

What is your greatest hope for your business? 

To see the business, grow bigger. 

What has been the most satisfying achievement in your business? 

Seeing our daily tours take shape and come to life! 

What advice would you give to other entrepreneurs who want to get into tourism? 

Have patience and share your culture and heritage. 

If you could have a do-over, what would you do differently? 

I would like to have had some training in finance to control the system better. 

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.