Africa Travel Week
Vumbua Africa

ATW Podcast

Vumbua Africa

Vumbua Africa, owned by Brenda Dornbrack, is an Africa Specialist Travel Company/Destination Management Company with over 45 years of combined work experience across Africa. Offering personal and dedicated service and giving peace of mind to their customers, Vumbua Africa strives to deliver the perfect holiday every time – while supporting sustainable tourism, renewable energy and strict conservation principles.

Q&A with Brenda Dornbrack 

How did the idea for your business come about?  

Africa is a large continent with so much to see and as a destination for people abroad it is not high on their list. As for accessible travel in Africa that is even worse, and it is our aim to change that! 

How did you come up with the name for your company/experience? 

We wanted an indigenous name and chose the Swahili word for ‘explore’. 

Who is your ideal customer and why? 

Everyone!  

Why do you offer the very best experience/product for your customers? 

Because we only do Africa – and so have to be exceptionally good at what we do. 

What is your greatest hope for your business? 

Success. 

What has been the most satisfying achievement in your business? 

Being asked to chair a webinar on accessible travel in Africa to the world through The Africa Hub (ATTA). 

What advice would you give to other entrepreneurs who want to get into tourism? 

Do your homework and know your product. 

If you could have a do-over, what would you do differently? 

I would have started the business when it first came to mind ten years ago. 

Africa Travel Week

Africa Travel Week (ATW) focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology. Shows include: ILTM Africa, WTM Africa, EQUAL Africa, ibtm AFRICA, Travel Forward, Sports & Events Tourism Exchange and African Tourism Investment Summit.